Mariel Poole

Industry Manager, Retail, Facebook, Inc.

As Industry Manager, Mariel Poole leads a Facebook sales team in the US focused on the CPG and Specialty Retail verticals. In this role, she and her team focus on partnering with large, complex, traditional advertisers to navigate the disruptions that are shaping the marketing landscape. Mariel joined Facebook over eight years ago and has led strategy across a variety of Retail, E-commerce and Restaurant partners, helping advertisers and their agencies grow their businesses by understanding marketing in a mobile first world.

Before joining Facebook, Mariel spent six years building loyalty programs across the restaurant industry, leading iconic brands such as Wendy’s and Dairy Queen. She holds her undergraduate degree from James Madison University.