SVP & Chief Advancement Officer, WFAA
In her current role at the Wisconsin Foundation and Alumni Association, Alisa oversees the development, marketing, alumni relations and advancement services teams, which work to build pride and affinity among key stakeholders and secure resources in support of the University of Wisconsin-Madison. Robertson leads the university’s current $3.2 billion comprehensive All Ways Forward campaign, which will be completed in 2020. Prior to joining the Wisconsin Foundation and Alumni Association in 2011, Robertson was the Associate Dean for External Relations at the Wisconsin School of Business where she led the school’s marketing, alumni relations and annual giving efforts. Robertson previously worked as an Account Executive at Wood Communications Group, a public relations firm based in Madison, Wisconsin. Robertson earned a BA and MBA from the University of Wisconsin-Madison.