The inspiration for Building Brave came from businesswoman and our founder, Mary Burke and her unlikely run for governor of Wisconsin against a strong incumbent. The race was tightly contested and notoriously nasty. In the end, Mary lost the race but discovered something important. She had underestimated her own abilities and potential. The campaign forced her out of the comfortable and into the terrifying. Through the experience, she overcame self-doubt, fear of failure and letting what others thought hold her back. She learned how to build her brave, and now she is supporting other women in doing the same.